There is an information vacuum in the state. Clarifications issued by officials do not even try to answer the queries people pose. Some ready made information is given to all which does not do any good or serve any purpose. We need a strong advocacy programme by the various departments to make people aware of their activities and to iron out differences. Gap between the departments and the people are increasing and the government may become a stranger in its own land. We need a strong information policy which can only be done by professionals. The engineering departments are headed by engineers, lawyers become judges but unfortunately in our state the DIPR is not headed by professionals. The task of the Directorate of Information and Public Relations is not to argue and find faults of the people but to strengthen the relations between the people and the government. Information officials earlier were personnaly to all media houses, general masses but now it is not functioning as it used to earlier. We have to understand that information and too correct information should be given to the masses. Let us take an example which people can understand. Strong public campaigns need to be organized by health advocates to educate people about the dangers of sugary beverages and the misleading corporate social responsibility campaigns that distract attention from the risks that their products pose.In a Policy Forum article, the authors (media and public health experts from the Berkeley and Boston, USA) examined prominent campaigns from industry leaders PepsiCo and Coca-Cola, that, according to the authors, have embraced corporate social responsibility (CSR) with elaborate, expensive, and multinational campaigns.The authors have said that while soda companies may not face the level of social stigmatization or regulatory pressure that now confronts Big Tobacco, concern over soda and the obesity epidemic is growing.In response to health concerns about their products, the authors argued that soda companies have launched comprehensive CSR initiatives sooner than did tobacco companies but that these campaigns echo the tobacco industry\u2019s use of CSR as a means to focus responsibility on consumers rather than the corporation, bolster the companies\u2019 and products\u2019 popularity, and to prevent regulation.However, unlike tobacco CSR campaigns, soda company CSR campaigns explicitly target young people and aim to increase sales.The authors said it was clear that the soda CSR campaigns strengthen the idea that obesity is caused by \u201cbad\u201d behavior of customers, thereby diverting attention from soda\u2019s contribution to increasing obesity rates.\u201cFor example, CSR campaigns that include the construction and upgrading of parks for youth who are at risk for diet-related illnesses keep the focus on physical activity, rather than on unhealthful foods and
\ndrinks. Such tactics redirect the responsibility for health outcomes from corporations onto its consumers, and externalize the negative effects of increased obesity to the public,\u201d the authors said.\u201cEmerging science on the addictiveness of sugar, especially when combined with the known addictive properties of caffeine found in many sugary beverages, should further heighten awareness of the product\u2019s public health threat similar to the understanding about the addictiveness of tobacco products.We should monitor public mood and help DIPR officials to be more productive and perform well.<\/p>\n\n